Tools I Use for AI + Marketing

pasadenaailady tools

AI tools are changing fast, but the marketing work we need to get done is pretty familiar: understand customers, develop ideas, create content, make visuals, produce video, build presentations, and get found online.

This section is about the tools I actually use to help with that work. Each guide looks at the tool through a marketing lens: what I use it for, where it fits into my workflow, examples of what you can do with it, and what I think is worth knowing before you spend money on it.

Because these tools evolve quickly, I’m focusing less on individual features and more on the work they help accomplish. I’ll also update these guides as the tools—and the way I use them—change.

Tools + AI Marketing Workflows

  1. How I Use ChatGPT for Marketing Strategy, Research and Content — Use ChatGPT to work through marketing problems, analyze information, research ideas, develop messaging, plan content, and turn rough thinking into something useful.
  2. How I Use Google Gemini for Marketing Research and Content — Use Gemini to work through research, source material, documents, ideas, and other information that can inform better marketing decisions and content.
  3. How I Use Midjourney to Create Marketing Images and Campaign Concepts — Create visual directions, social content, campaign concepts, website imagery, mood boards, and other marketing creative without starting from a blank canvas.
  4. How I Create Consistent AI Characters for Marketing Images — Create consistent AI images of the same person using character sheets, poses, expressions and reference images in ChatGPT, Nano Banana and Midjourney.
  5. How I Use SEOWriting.ai to Build SEO Content at Scale — Use AI to help produce larger amounts of search-focused content while keeping control of the topics, strategy, quality, and final review.
  6. How I use Cheat Codes in ChatGPT — 100 reusable ChatGPT cheat codes for marketing, customer research, content, strategy, offers, websites, email and more, with a practical marketing example for each.
  7. How I Use FAL.ai for AI Images and Video in Marketing — Experiment with AI image and video generation when you need creative assets, visual concepts, motion, or more flexibility in how marketing ideas come to life.
  8. How I Use CapCut to Create Marketing Videos With AI — Turn scripts, clips, images, AI-generated assets, captions, audio, and ideas into finished short-form marketing content.
  9. How I Use Napkin.ai to Turn Marketing Ideas Into Visuals — Make customer journeys, funnels, workflows, strategies, processes, and other complicated marketing ideas easier to understand visually.
  10. How I Use Gamma to Create Marketing Presentations and Materials — Turn rough ideas and information into presentations, workshop decks, guides, proposals, educational materials, and other polished visual content.
  11. How I Turn One Marketing Idea Into Multiple Pieces of Content With AI — Start with one strong idea and turn it into articles, social posts, visuals, presentations, videos, and other marketing assets instead of creating everything separately.
  12. How I Create Marketing Visuals With AI When I Don’t Have a Designer — Use AI image, diagram, presentation, and editing tools to create useful marketing visuals while keeping the message and creative direction in human hands.
  13. How I Build an AI Marketing Workflow Instead of Jumping Between Random Tools — Start with the marketing outcome, map the work that needs to happen, and decide where AI can actually make the process faster or better.
  14. How I Decide Whether an AI Marketing Tool Is Worth Paying For — Determine whether a tool solves a real problem, saves meaningful time, improves your work, or is simply another subscription you probably don’t need.
  15. How Many AI Tools Does a Small Business Need for Marketing? — Figure out which AI capabilities your business really needs before paying for several tools that overlap or solve problems you don’t have.

Where to Start

Look for the marketing job you’re trying to make easier or better, then start with the guide that matches it.

I’ll continue adding to this section as I find tools and workflows that are genuinely useful enough to become part of how I work.