EXPERTISE
Where AI, marketing and analytics come together
I work at the intersection of AI, marketing, analytics and business strategy. I turn complex information into clearer decisions, stronger marketing, and practical ways of working.
My Approach: Strategy First. Tools Second. Results Always.
AI creates the most value when it is connected to the right business problem. My approach combines business context, data, AI and human judgment to turn information into better decisions.
Understand the Business
Clarify goals, challenges and what success looks like.
Gather + Organize Information
Bring together the right data, customer signals and market intelligence.
Apply AI Intentionally
Use the right AI tools and workflows to generate useful insights and options.
Human Judgment + Strategy
Evaluate, prioritize and decide based on context, experience and goals.
Better Decisions, Better Results
Turn insights into clearer decisions, stronger marketing and measurable impact.
A Marketing Performance Diagnostic
A 23% decline in qualified leads initially pointed toward media performance. But the deeper story emerged across traffic composition, device behavior, the post-click experience and conversion mechanics.
This case study shows how I approach performance challenges across the full customer journey, including how AI can accelerate analysis while business context and marketing judgment guide the decisions that follow.
Interested in working together?
If you’re looking for practical AI guidance, stronger marketing and analytics thinking, or an experienced partner for your team, let’s connect.